Adlabs launches credit cards with Citibank

MUMBAI: Watching movies at Adlabs Multiplexes will now usher incentives for moviegoers by using a different kind of credit card. The Anil Ambani owned Reliance ADAG has joined hands with Citibank to launch exclusive credit card – ‘Reliance Credit Card.’


The card was launched on 16 October and is co-branded with Citibank in association with Visa International and is initially available in Mumbai and Delhi followed by other metros like Hyderabad, Chennai, Kolkata, Pune and Bangalore. Plans are afoot to roll out the credit cards nationally.


Like regular credit cards, the silver and gold Reliance Credit Cards has waived lifetime charges and also offers reward points on usage.


Apart from Adlabs multiplexes, one can redeem points earned across Reliance products and services, which includes payment of mobile bills, recharging of pre-paid connections, electricity bills, insurance premium, etc.


The card also offers complimentary vouchers, which can be used at Adlabs Multiplexes and Reliance World outlets. There is also cash advance facilities, free utility bill payments, hospital allowance, free towing of vehicles, and Zero Fuel Surcharge at IOC petrol pumps.


In addition, Reliance Credit Card holders can receive up to 5 add-on cards at no additional charges, free email statements, free alerts, and will be able to transfer money from one Visa Card to another using Citibank Online.


“The launch of Reliance Credit Card marks another milestone in Citibank’s continuing endeavour to offer unique value propositions to our customers by developing products and solutions that best address their much felt needs. The Reliance Card further strengthens the relationship between two industry leaders,” said Citibank business head, credit cards T R Ramachandran.


“We believe that the programme will set a benchmark for the industry as a whole. We at Citibank are delighted to leverage our strengths as a leading card issuer to partner Reliance in this first-of its kind programme,” he added.

BOC Editorial

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