MUMBAI: The Hindi film industry is witnessing a new phenomenon of re-releases with contemporary sensibilities. Earlier it was K Asifâ€™s Mughal-E-Azam that was re-released in colour print and now B R Chopraâ€™s classic Naya Daur is being readied for release this week.
What’s more, B R Films is planning to re-release most of its films of the black and white era. B R Films’ Ravi Chopra says, â€œWe plan to re-release films in our library every six months henceforth. Some of the films that will be re-released in the coming time are Gumraah (1963), Kanoon (1963) and Sadhana (1958).
Commenting on the new trend of re-releases, Chopra adds, â€œI think there is an appetite for the old classics among todayâ€™s audience if you present it in the contemporary flavour. We are releasing Naya Daur, a classic that touches the timeless theme of man versus the machine. We wanted to share the brilliant masterpiece with those people who havenâ€™t seen it before and decided to re-release it in colour. Though we are releasing with only 130 prints, we are sure that it will generate a keen interest among todayâ€™s audiences.â€
At the moment BR Films is producing Bhootnath starring Amitabh Bachchan. Shah Rukh Khan will have a special appearance in the film, which is slated to release by the end of this year.