MUMBAI: The Hindi film industry is witnessing a new phenomenon of re-releases with contemporary sensibilities. Earlier it was K Asif’s Mughal-E-Azam that was re-released in colour print and now B R Chopra’s classic Naya Daur is being readied for release this week.

What’s more, B R Films is planning to re-release most of its films of the black and white era. B R Films’ Ravi Chopra says, “We plan to re-release films in our library every six months henceforth. Some of the films that will be re-released in the coming time are Gumraah (1963), Kanoon (1963) and Sadhana (1958).

Commenting on the new trend of re-releases, Chopra adds, “I think there is an appetite for the old classics among today’s audience if you present it in the contemporary flavour. We are releasing Naya Daur, a classic that touches the timeless theme of man versus the machine. We wanted to share the brilliant masterpiece with those people who haven’t seen it before and decided to re-release it in colour. Though we are releasing with only 130 prints, we are sure that it will generate a keen interest among today’s audiences.”

At the moment BR Films is producing Bhootnath starring Amitabh Bachchan. Shah Rukh Khan will have a special appearance in the film, which is slated to release by the end of this year.