MUMBAI: Cashing in on the Abhishek Bachchan – Aishwarya Rai matrimonial alliance are lesser known film producers Aadesh Mishra and Subhash Prajapati, who have launched a film titled Aishwarya Rai.

The film was launched on 18 April, 2007 at Nagi Villa, a few blocks away from Bachchan’s bungalow in Juhu in suburban Mumbai. The film will be written and directed by Shakeel S Saifee, who has worked on the TV serial Fauji, which starred Shah Rukh Khan, as also some feature films.

Says producer Aadesh Mishra, “The film is inspired by Aishwarya’s life but will have a fabricated storyline. The film is budgeted around Rs 150 to Rs 200 million (Rs 1.5 to Rs 2 crores). We will complete the film in a maximum of three schedules.”

Adds Saifee, “The film has an almost new cast. Akshar will potray Abhishek Bachchan’s character, while Sanjay will play Salman Khan. Sameer Sarkit will play Viveik Oberoi. Ashwini Kale will play the role of Aishwarya. It is basically a love story between these three characters. The twist in the tale will be the reel Aishwarya opting for Salman when it comes to the marriage stakes and Viveik Oberoi helping them to get united.”