MUMBAI: Akshay Kumar has signed with Manappuram General Finance and Leasing as their brand ambassador.

Manappuram Finance chairman V P Nandakumar says, “We are proud and privileged to welcome Super Star Akshay Kumar as our brand ambassador to promote Manappuram’s initiatives on financial inclusion, making quick and easy finance available against gold jewellery pledge. Our brand ambassador will help to connect and communicate Manappuram Brand values to its current and prospective users.”

A new regional approach to marketing of products will be made with more focus on regional communication strategy by having local dialogues to reach out the masses.

To expand its business footprints Manappuram finance has already signed with well known celebrities across India. Manappuram Finance managing director I Unnikrishnan adds, “Akshay Kumar will join other stars of South namely, Mohan Lal in Kerala, Puneet Rajkumar in Karnataka, Victor Venkatesh in Andhra Pradesh and Chiyan Vikram in Tamil Nadu.”