Mumbai: AOL has announced the next steps in its global expansion effort with the international launch of AOL Video, http://video.aol.com. The new offerings will let consumers find and watch millions of videos in Canada, India and Taiwan at http://video.aol.ca, http://videoportal.aol.in, http://videoportal.aol.tw, respectively, without having to visit multiple websites.
Additional plans are underway to launch video portals in the United Kingdom, France and Germany in the fall. The portal launches build on the success of the international launch of the Truveo video search engine, which recently unveiled sites in Australia, Brazil, France, Germany, Hong Kong, India, Italy, Japan, Korea, Mexico, The Netherlands, Russia, Spain, Taiwan, Turkey and United Kingdom.
"As the only online destination with access to programming from the four major US television networks, content from more than 20 major cable networks and an index of more than 170 million searchable videos, AOL has been at the forefront of the huge growth of online video consumption," said AOL executive vice president Kevin Conroy. "We’re thrilled to be bringing the dynamic combination of AOL Video and Truveo to the rest of the world, giving users, direct access to the leading destination for finding and watching video online."
These sites will be strategically integrated into Canada, India and Taiwan’s AOL portal products. Each country site will be localized and will showcase a streamlined design to drive engagement and monetization. Standard and customized local advertising packages will be available. The Truveo platform will be leveraged to dynamically program the portal as well as power video search.
"Viewing online video is likely the fastest growing behavior in the history of the Internet, and AOL Video makes it easy for users around the globe to find and consume the video they are looking for. Consumers want just one place where they can go to find and watch all of the videos they’re looking for, and our new international video portals give them just that: a single website that brings together millions of videos from across the Web," said AOL senior vice president Fred McIntyre.