Vikram Bhatt’s ASA Films has appointed Jaymin Panchal as vice president for marketing and distribution of its movies.

Commenting on Panchal’s appointment Vikram Bhatt says, “I am glad to have Jaymin Panchal on board. ASA Films has a great line up of films and Jaymin will look into their marketing and distribution. I wish him all the best.”

Panchal adds, “ASA Films is growing very rapidly. I am very glad I have a chance to work with Vikram Bhatt on his future slate of films.”   

Prior to this, Panchal worked with Reliance Big Pictures where he handled business development for two years. He has also worked at Studio 18, Sahara One Motion Pictures and Inox for four years.   

ASA recently started its own music label to be headed by Suresh Thomas. ASA has a slate of six Hindi films and two regional language films which are in various stages of production currently.