Ashtavinayak ropes Radio City for film contest


MU8MBAI: Shree Ashtavinayak Cine Vision has partnered with Radio Mirchi for a contest revolving around its untitled movie.

The contest is for searching a suitable title for an upcoming movie, starring Shahid and Kareena Kapoor, which is being directed by Imtiaz Ali.

Radio Mirchi listeners can participate in the contest by sending their choice of title from 12 – 19 August across 17 of its stations. Listeners can participate by sending their choice by typing ‘My Title’ followed by the option and send it to 8888. Options include – A. Love Via Bhatinda, B. Punjab Mail, C. Jab We Met and D. Listeners can send in their own title.

Winners of the contest will get an opportunity to meet Shahid and Kareena. Additionally, their names will feature in the credits of the movie. Prizes like premier passes of the movie and audio CDs are also being given away.

Radio Mirchi regional marketing head Rahul Balyan said, “We are happy to partner with Ashtvinayak on this unique contest, which is being simultaneously supported across print, TV, internet and radio. Especially for radio, we had to overcome tremendous challenge in designing this promotion, given that we are an audio medium and we had to convey the texture of the movie to listeners for them to be able to vote, purely through Dialogues. The contest has received tremendous feedback from listeners. Radio Mirchi has always been at the forefront of innovation and listeners can always count on Radio Mirchi to bring them the latest and best of Bollywoood.”

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Imtiaz Ali throws open title of Shahid-Kareena film