B4U Music launches in Africa on DSTV Platform


MUMBAI: B4U Music has launched in Africa on the DSTV Platform.

B4U Music is now available across all of the packages on DSTV and will be received by all subscribers.

B4U Music will be the only Asian music channel available on DSTV in Africa, and will be providing viewers with Bollywood music and family entertainment.

B4U business and international distribution head Ashok Shenoy said, "We are extremely delighted to launch B4U Music in Africa and we look forward to working closely with such a prestigious platform like DSTV. We aim to pioneer the Bollywood genre and create a wider appeal amongst the local audience, by launching B4U Music on to the basic package of the DSTV Platform. Our ongoing expansion strategy is proving to be a success in delivering the B4U brand to a variety of countries and we will continue to launch the channel in many more territories globally."

B4U Network CEO Sunil Rohra said, "B4U is thrilled to join forces with DSTV and launch B4U Music in Africa. Being the only Asian music channel available on the platform, we are certain that we will cater to the large Bollywood fan base in the community and that they will enjoy the variety of music entertainment and quality programming offered by B4U."