Hindi film industry gears up for IIFA Awards at Sri Lanka


MUMBAI: Bollywood actors Hrithik Roshan and Sanjay Dutt along with the Sri Lankan cricketers announced the IIFA 2010 Weekend and Awards, to be held in Sri Lanka from 3 – 5 June, 2010.

Speaking to Businessofcinema.com, Wizcraft director Sabbas Joseph said, "IIFA 2010 will be bigger than the previous years and will see the highest attendance too."

As reported earlier by Businessofcinema.com, IIFA 2010 will host the IIFA Foundation celebrity cricket match, in support of UNICEF’s Cricket for Children project, to be played between India’s cinema stars and Sri Lankan cricketers. Mandira Bedi, Chunky Pandey and Javed Jaffrey will host the match. Set to face-off are team captains of the three teams, Suniel Shetty, Kumar Sangakkara and Hrithik Roshan. Playing for the IIFA XI are Salman Khan, Dino Morea, Vinod Kambli and Kiran More, among others while Sanath Jayasuriya, Muttiah Muralitharan, Mahila Jayawardene support the Sri Lankan cause.

Sangakkara said, "As a Sri Lankan, I am very pleased that IIFA has chosen my country, Sri Lanka, to host the 11th IIFA Weekend and Awards. With the IIFA Foundation Celebrity Cricket Match, we are excited to bat for a cause and I know that my teammates and I are very excited to do our bit for the people affected by the conflict. We are also excited to be playing against the Indian superstars and hope the best team triumphs, all in the name of charity."

Roshan said, "It is indeed a great honor to play with the Sri Lankan cricketing greats and my friends in the fraternity. I support the initiative of Cricket for Children and IIFA Hands for Humanity and hope to put in my best efforts as captain of the team, towards the noble cause."

This year, IIFA Fashion Rocks will feature Indian designers Manish Malhotra and Vikram Phadnis and leading Sri Lankan designers Yoland and Kanchana (KT Brown). The Manish Malhotra collection is inspired from textures of the Mughal period influenced by the British Raj, albeit they will retain a contemporary perspective. While the collection by Vikram Phadnis, specially created for the IIFA Fashion Extravaganza, will have an influence of costumes and styles inspired by Indian films through the years. Sri Lankan designer Yoland’s collection will feature pieces depicting the Sri Lankan traditional mask and floral designs inspired from the country.

The second night of the IIFA Foundation Fashion Extravaganza – IIFA Bling will feature celebrity showcases by designers, Rocky S and Nandita Mahtani. The collection by Rocky S includes suits, creating an old English school feel. Nandita Mahtani’s line will consist of evening wear, appealing to women of all ages.

A special preview of upcoming film Lamhaa will be showcased at the IIFA Weekend. The thriller film, which is written and directed by Rahul Dholakia, stars Bipasha Basu, Sanjay Dutt, Anupam Kher and Kunal Kapoor. It is a story on terrorism and militancy, set in Kashmir. Lamhaa stars, Sanjay Dutt and Bipasha Basu are set to toss the coin to determine the side playing first at the IIFA Charity Cricket Match.

The films, Help starring Mugdha Godse and Bobby Deol and Knock Out, starring Irfan Khan, Kangana Ranaut and Sanjay Dutt are also set to provide media with their first peek during the Videocon IIFA Weekend.

The special IIFA edition of Micromax Q55 Bling mobile phone, was also unveiled at the event.