Mumbai: B4U Network has appointed two senior managers in the UK, thereby filling in key positions in the organisation. Kevin Rego has been appointed as Head of Sales and Marketing, while Priya Lamba will has been appointed Head of Programming and Operations.

Current head of business (Europe) and vice president international sales of B4U Network Bala Iyer leaves the company. During his tenure the network saw a flurry of events and an increase in sales within the UK and internationally. Before joining B4U, Iyer was head of sales at Zee Network.

"I have thoroughly enjoyed my stint at B4U over the past three years. My tenure at B4U was a challenging one and I am delighted that I achieved my career objectives I had set when I joined. I wish B4U all the very best in their future endeavours," said Iyer.

Rego, currently Business Development manager, brings with him a wealth of experience as he takes over the position of Head of Sales and Marketing. Rego has over 14 years experience in the UK market place and held various positions in his career including Corporate Communications Manager at Zee Network and Head of Sales with Magna Publishing Group.

Lamba, who has been appointed Head of Programming and Operations, has also been with B4U for a decade and has looked after UK operations and scheduling during this tenure. She has played an integral part in the growth of B4U Network since its inception.

"We will certainly miss Bala Iyer’s vast experience but at the same time we are delighted with the recent appointments within our organisation. The experience and knowledge they possess will go a long way in achieving the goals B4U Network has set and also strengthen our position in the market," said B4U Network global CEO Sunil Rohra.

The appointments take place with immediate effect.