BAFTA offers Qube Cinema to European market


    MUMBAI: The British Academy of Film and Television Arts (BAFTA) is now equipped to present to members of the industry, digital cinema presentations from the DCI compliant Qube XP-D Digital Cinema Server.

    A screening room at BAFTA was installed with the Qube XP-D server in April 2007. Apart from digital screenings for the industry, this installation will also allow prospective clients to have demonstrations of the product. This further extends Qube Cinema’s presence across the globe and provides an excellent showcase for Qube Cinema’s European operations.

    For Qube Cinema, this move comes as a forerunner to more business deals in the European continent. “It also provides Qube Cinema’s clients a quality experience of the only server that can play out all formats, from DCI JPEG2000 to MPEG-2 to H.264 and VC-1”, says Qube Cinema head of European business development Nigel Dennis.
    Qube Cinema’s end-to-end solutions for Digital Cinema provide the ultimate combination of quality, reliability, ease-of-use, security and flexibility. Designed from the ground up to operate in mission-critical applications, the architecture of the Qube product family has been conceived with the future in mind and provides an integrated workflow, from mastering to distribution to playback to reporting to archival. Being almost entirely software based allows the Qube system to leverage developments in the computer industry to bring to market format independent, powerful and flexible products.

    Qube Cinema is an entire suite of products that are required for a practical, commercially viable end-to-end implementation of Digital Cinema from a company that has proven expertise in managing complex technology transformations in traditional workflows, a company with a passion for cinema and a thorough understanding of film, video, audio and computer technology as well as the production, post-production and exhibition industries.