Balaji Telefilms and Aircel launch interactive detective audio series


MUMBAI: Balaji Telefilms and Aircel Ltd launch interactive detective audio series- Kriminal Kaun. This interactive, detective series, is introduced by New Media – the digital entity of Balaji telefilms Ltd.


Kriminal Kaun is a series of audiosodes, where Aircel users can subscribe to this service and listen to the exciting stories in Hindi or Tamil. The stories are gripping and focus on mystery be it murder, kidnap or robbery. There is a fresh series every week like – Crime in Fashion World, The Trap, Wedding Night Murder, etc. Each series has 4 episodes, updated daily – in the first episode the consumers get to hear the story ; the second episode focuses on investigation ; the third episode is dedicated purely to subscriber interaction where they get to guess the criminal in the series and in the fourth episode, the detective inspector Avinash solves the crime.


Aircel COO Gurdeep Singh said, "We truly believe in providing innovative and engaging products to our consumers, bringing to them a world of possibilities. We have partnered with Balaji Telefilms to offer our consumers a thrilling and entertaining experience with the first ever Interactive and Detective daily audio series on your mobile phone in India."


Balaji Telefilms Group CEO Puneet Kinra said, "It has always been our endeavor to introduce superior entertainment and Balaji Telefilms Ltd has been the pioneer in providing innovative entertainment solutions in its New Media Division. Considering the busy lifestyles of Indian consumers, we decided to offer entertainment on the move. With these audiosodes, mobile entertainment will no longer be restricted to gaming and music. This is the first time that an interactive daily detective series has been introduced to cellular phone users in India, and we look forward to creating more such creative content."