Mumbai: Balaji Telefilms will be producing a new show for NDTV Imagine, which will be aired daily at 10.30 pm.
The show is slated to go on air in a couple of weeks. The launch date and name of the show have not yet been announced.
NDTV Imagine EVP content Shailja Kejriwal said, "We are delighted to be working with Ekta once again. She has a great understanding of the pulse of our viewers and together we will create stories that will refresh and delight our audience. It is also quite a coincidence that the first time we interacted with Ekta was for the 10.30 pm slot, just like this one."
Balaji Telefilms creative head Ekta Kapoor added, "This is like home coming; to be back working with Sameer and Kejriwal. They are the ones who gave me my first break and I treat them like my bosses. I am pleased to be working with them again as they give me all the support and freedom and I will work with the same passion as I used to earlier."
