MUMBAI : Reckitt Benckiser has initiated a “Veet Lagao Bollywood Jao” contest, in association with the company’s brand ambassador Katrina Kaif.

The nationwide SMS contest will be a gateway for aspiring actors to enter Bollywood, and the winner will get to appear in a Bollywood film produced by a reputed production house, says a company release.

Kaif will call for entries to the contest on TV in a special campaign that starts from 10 February 2007 and ends on 10 April 2007.