MUMBAI: Bharti Airtel will premiere the Akshay Kumar starrer 8×10 Tasveer on its direct-to-home (DTH) service Digital TV and IPTV service.

Produced by Percept Picture Company and directed by Nagesh Kukunoor, 8×10 Tasveer will be available from 5 June on the platform’s pay-per-view (PPV) service and IPTV service at a price of Rs 50.

While Digital TV customers can order the movie either on the website or by SMSing the movie code to 54325; for IPTV, customers can order from the TV itself.

Bharti Telemedia vice president marketing Sugato Banerji said, "By showcasing popular and recently-released movies such as 8×10 Tasveer on our PPV service, we offer our DTH customers the luxury of blockbuster entertainment right in the comfort of their homes – all for a very nominal price. This comes close on the heels of the premiere of other recent titles like Delhi 6 on our PPV service."

Percept Picture Company CEO Navin Shah added, "Akshay Kumar starrer Jumbo and Hello featuring Salman Khan, Katrina Kaif were some of the recent movies which we premiered on Digital TV and have seen tremendous success. We are pleased to now offer 8×10 Tasveer on PPV to audiences at home. Our partnership with Airtel Digital TV will provide many more exciting titles over time that viewers will appreciate."