According to a recent survey conducted by Indica Research Consumer Insights Pvt. Ltd., Big 92.7 FM which is a part of Adlabs Films Ltd., has emerged as the leading FM station in Hyderabad. Launched just a month ago, it has received overwhelming response from the citizens of Hyderabad. It is said that the station’s total listenership mark is reaching 87%. Major appreciation has been shown towards RJ Jhansi, who has been voted as the most popular radio jockey.
Anand Chakravarthy, Head Marketing, BIG 92.7 FM stated, “The objectives behind the study were to capture brand awareness, listenership, preferences and awareness of radio jockeys and their association with frequency. The study was intended to offer us a quick indication of the station’s stance and the findings have not only encouraged us to offer a better product in Hyderabad but possibly duplicate some of the successes in our other cities.”
The Station Head, Ashwin Padmanabhan said excitedly, “It is heartening to see that just after four weeks of our launch, we have become focused in areas of content, music, relevance and radio jockeying. It has been our goal right from the start. BIG 92.7 FM is amongst the top two preferred Radio Stations in Hyderabad. Two out of five listeners have voted BIG 92.7 FM to be their most preferred Radio Station. We will continue to do our best towards entertaining the city while keeping them abreast of the latest happenings.
V. Ravi, Managing Director of Indica Research Consumer Insights Pvt. Ltd. said, “The findings for BIG 92.7 FM in Hyderabad have been quite commendable as within two weeks of their launch. 9 out of 10 of the sample audience had already tried the Station and for 1 from every 4, it has grown to be their preferred frequency. This shows that the brand has been successful in getting people to try it out while the content has allowed the Station to not only hold on to the listeners, but also become one of their favourites, in a market where there are other established FM players.”
The target group for these findings consists of FM listeners between the ages of 18 to 34 years from the SEC ABC categories.