MUMBAI:BIG CBS Networks has inked a deal with Chennai based SCV. With this closure, BIG CBS now maximizes reach all major metros through the cable distribution arrangement.

The association with SCV will see BIG CBS Prime distributed on its network, strengthening the channels reach in Chennai, while giving the consumers of SCV access to near live content, straight from the United States.

BIG Broadcasting COO Ashutosh said, “SCV’s tremendous reach in Chennai, which overlaps our target audience markets, allows us to have a wider penetration for the channel. It is our endeavor to reach the unmatched, unparalleled and near live content of BIG CBS Channels to the widest relevant audience base of India and Chennai is a critical market. We see an excellent business partnership here with benefits to both businesses.”