MUMBAI: BIG CBS Networks has inked a deal withVideocon D2H furthering its DTH distribution network. With an already existent reach across the analog distribution network, this association strengthens its hold in the DTH space.

BIG CBS recently launched its first English General Entertainment Channel BIG CBS Prime. The other two channels, BIG CBS Love and BIG CBS Spark are also scheduled to launch shortly. With this alliance, Videocon D2H customers can now enjoy content of shows like NCIS, Bellator, Survivor amongst others.

BIG Broadcasting COO Ashutosh said, "This deal is perfectly timed. We wish, through this alliance to strengthen our DTH distribution platform.  It is our endeavor to reach world class entertainment to the discerning Indian audiences across the country. We already have an excellent analog distribution set up and now with this, we are strengthening our DTH portfolio too."

Videocon Group director Saurabh Dhoot added, "With BIG CBS Prime being added to our bouquet of channels,  we have enhanced our offerings for our premium customers. Our objective is to give our customers top class entertainment thus providing a global variety.  With this channel on board, Videocon d2h customers can get the best of choice content of some of the biggest US based shows, direct into their living room."