MUMBAI: 92.7 BIG FM has promoted Viplove Gupte to national programming head. Gupte, has been part of the programming team at 92.7 BIG FM in the capacity of associate vice president – programming since May 2008 and has been instrumental in shaping the on-air offerings from the radio station.

In his new position, Gupte will be responsible for the programming strategy of the stations across the country. He will report to BIG FM chief executive officer Tarun Katial.

Gupte’s career spans over a decade, dating back to being the creative head at Brainwave Visualiser in Indore where his main task was to conceptualize and design creative advertising solutions to the clients. He entered the world of radio in 2001 when he joined Radio Mirchi as programming head for its Indore Station before moving to Mirchi Movies in Mumbai as its content head. During his tenure with the company, he also handled radio promotions for the film Being Cyrus.