MUMBAI: BIG Home Video has released the DVD of The Hangover on 25 November with the rest of the world.
The Hangover is a comedy about three groomsmen and their journey to retrace their steps from a downright crazy Vegas night in hopes of finding the missing groom.
The film stars Bradley Cooper , Ed Helms, Zach Galifianakis, Justin Bartha and Jeffrey Tambor.
BIG Music and Home Entertainment CEO Kulmeet Makkar said, “Never have we had so much fun… a baby in the closet, a tiger in the bathroom, a missing tooth & the entire sequence of retracing a night to find a missing groom. The Hangover is an outrageous caper that one will want to watch again & again.”
The Home Video launch of The Hangover has been supported by innovative marketing programmes like: promotional campaign online – on blogs, virals, forums & quizzes on social networking sites and in online contests. A 4-week out-of-home campaign will also run in over 4200+ out-of-home screens across restaurants, multiplex screens & indoor entertainment outlets. A 2-week TV campaign is also on-air. Besides that, BIG home Video has also tied up with leading pubs across cities.
The DVD release will also be supported by a week’s Radio campaign across 9 cities – Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Kolkata, Ahmedabad, Pune & Chandigarh.
The Hangover is available on DVD in English for Rs.599, while the VCD is available in English and Hindi for Rs.299, Rs.99 respectively.
