MUMBAI: BIG Home Video in association with Universal Pictures International Entertainment will be releasing Fast & Furious 4 on home video across Blu-Ray, DVD and VCD.
For the first time in the history of Indian home video, the Blu-Ray of Fast & Furious 4 is being launched before the worldwide release (except the US) where it was launched a week before the Indian release.
BIG Home Video has also tied up with Force India Formula 1 Team for the release of Fast & Furious 4.
A contest has been planned for the consumers where the grand prize is a fully paid trip for two to Singapore and a chance to meet the Force India Team at the Singapore Grand Prix. Other prizes include personally autographed merchandise of the Force India Team.
The launch of Fast & Furious 4 will also be promoted via a two-week television and radio campaign.
Fast & Furious 4 Blu-ray Disc is priced at Rs 1,299, whereas the DVD is priced at Rs 599. The English VCD is priced at Rs 299 and the Hindi, Tamil and Telugu dubbed VCDs are priced at Rs 99 each.
BIG Music & Home Entertainment CEO Kulmeet Makkar said, "We are very pleased to bring you the latest addition to the Fast & Furious franchise. This high-octane action thriller is sure to have your pulse racing with some fast cars and furious races. We are sure that our association with Force India will add fuel to the overall excitement of Fast & Furious 4."
