MUMBAI: Maaza will soon be launching a summer campaign with film and television actor Satish Shah. The campaign titled Bina Guthli Wala Aam will roll out by the first week of March.
The new brand communication program includes a TV commercial conceptualized by Leo Burnett’s KV Sridhar, Sainath Saraban and Madhumita Deb and produced by Anirudhha Sen of Illusion Films. The communication plan also includes roll out of on ground initiatives and contests across all key markets. The program has been designed to connect with Maaza loyalists.
Coca-Cola India vice president, marketing Venkatesh Kini said, “Maaza’s appeal across consumer segments has made it India‘s largest selling juice drink brand. Over the years, we have all savored different varieties of mangoes. But this summer, Maaza’s new campaign has been designed to leave all mango lovers thirsty for a new variety of mango – Bina Guthli Wala Aam. The whole idea is very simple and inherent to the brand. The thought really is to strengthen brand Maaza’s strong association with the Mango fruit in a very entertaining and engaging manner.”
