Mumbai: Big 92.7 FM is gearing up for Holi with its on-air and off-air initiatives planned for listeners across all stations. Big vice president programming Manav Dhanda said, "Holi is a time for celebration and Big is riding high on its colorful airwaves across stations. We are offering listeners a rendezvous with color combined with great on-air content and off-air offerings."
The Mumbai station will see comedy king Raju Shrivastav tickling funny bones on Raju ke Rangeen Pangey. On another show, listeners will be invited to send in Holi Pe Panga Leney Ke Tareeke, while the RJs are preparing to celebrate with their own Holi Ki Toli. There are also plans to host celebrity interviews and interviews of color therapists along with providing help with preparations for Holi including what clothes to wear, what to prepare on Holi and the like.
Big Delhi will offer listeners Rang Achchey Hain as part of its on-air celebration. It’s an on-air contest that will invite listeners on 21-22 March and encourage people to drench themselves and enjoy colors without any inhibitions. To take part in this interactive contest, listeners will have to answer simple chartbuster-based questions and the winner gets to walk away with exciting shopping vouchers.
In Kanpur, listeners will get to relish a three-day marathon with the Big Holi Laugh-a-thon with Shrivastav and his inimitable brand of humor. Interactive contests have also been planned asking listeners to match their wits with Shrivastav and call up with their own jokes and win prizes every hour. Celebrities will be taken on air to wish Holi to listeners.
Big Indore will be observing a dry Holi and talk about the eco-friendly way to celebrate it. Its RJs will be roaming the streets of the city playing Holi with listeners, armed only with Gulaal.
Big Bangalore and its RJs will talk about the significance of colors in the morning Breakfast show and popular RJ Rohith will join the city Holi parties to give live updates.
In Kolkata popular comedians Kharaj Mukherjee and Kanchan Mullick would be visiting the studio along with RJ Koushik to screen the jokes and finally plugging on air how these jokes changed the colors of their life. The best jokes get featured on all shows with celebrity comments. There will also be a party at Aquatica Water Park on Holi.
In Hyderabad, the station is planning to host a Big Holi party for 100 listeners followed by a lot of on-ground contests for listeners to be played.
In Chandigarh, Big will be hosting a nonstop rain dance party. There will be experts and astrologers on-air talking about the importance of colors in one’s lives. Listeners will also get the opportunity to win beauty treatment packages for the after effects of the skin, post Holi.