Big Street appoints new national sales head



Anisha Banerji has been appointed as the National Sales Head for BIG Street – a Company specialising in the Out of Home business. Anisha joined BIG 92.7 FM in the year 2006 as Sales Head – Maharashtra and was instrumental in setting up the sales team and achieving stiff sales targets in the launch year. Thereon she moved up as Director Planning and Strategy wherein she spearheaded several projects in the Digital space, Film Promotions and also TAR, before moving to BIG Street in her new role.

Anisha is an English graduate from the Delhi University and comes with over eleven years of rich experience in sales, start up’s and business development. In her new role as National Sales Head, Anisha will overlook the revenue generation function for BIG Street and will be responsible for the profits at the national level.

Anisha started her career with Montage Advertising as a Client Servicing Manager and subsequently handled sales for Agencyfaqs and subsequently set up operations for IMG/TWI’s research arm Comperio as Media Head S.E Asia. She also had a stint with MTV where-in her main function involved furthering MTV’s core sales philosophy of innovating and integrating the customer brands.

In her previous assignments Anisha spearheaded 3 successful start-ups – agencyfaqs, IMG/TWI’s Comperio and BIG FM’s Western Sales Team showcasing tremendous leadership and marketing skills. Anisha has a solid grounding in professional ethics with hands on, fair style of leadership that has ensured high achievement and low attrition rates with the teams that she has worked with.

As National Sales Head, BIG Street, Anisha brings with her, rich experience coupled with an excellent track record, which will contribute excellently to the brand equity of BIG Street.

About BIG 92.7 FM:
A Rs. 400 crore investment in Transmission Equipment, Infrastructure and licensing, a plan for a 1000-strong national workforce – all geared towards an ultimate count of 45 stations in the nation’s biggest private FM Radio Station Network that is poised to reach 200 million Indians through a pan-India presence across 45 cities, 1000 towns and 50,000 villages. That’s BIG 92.7 FM,  an Adlabs Films Initiative, which  is perhaps the only private FM Radio network that provides an extremely strong and effective platform for both, large corporates as well as local retailers that need an  effective national platform. What adds to BIG 92.7 FM’s complete effectiveness is that its programming is geared towards the aspiration-ally conscious and active masses whose daily life is a quest to better their lives and lifestyles. With its mission of impacting its listeners’ lives positively, and applauding the work and achievements of local heroes through its continuous initiatives, BIG 92.7 FM is making a strong personal connect with millions every day! Adding to the overall impact are the Network’s Brand Ambassadors — Superstars Abhishek Bachchan for the Hindi belt, Asin for the Telegu and Tamil markets, and Upendra for the Kannada market. Today, BIG 92.7 FM stations are an integral part of the lives of millions of listeners across several cities that include major metros like Mumbai, Delhi, Hyderabad, Chennai, Kolkata and Bangalore, and several Tier II towns across the country. The count is set to rise to a total of 45 cities that will eventually include 20 cities in the North, 7 cities in the East, 9 cities in the West and 9 cities in the South.