Mumbai: DTH service BIG TV has touched the 500,000 subscriber mark in the four Southern states within five months of its launch, making it the fastest growing DTH player in the country.

In August, 2008, BIG TV had crossed the one million-subscriber milestone within 100 days of launch.

"It’s heartening to note that we’re scoring impressively in the South, which has diverse content needs. Reaching the magic figure of five-lakh customer milestone in the four Southern States was a great New Year gift to us. It is indeed a testimony to the superior product and the best proposition offered by BIG TV and its success in accelerating the growth momentum of DTH sector in India," said Reliance Communications president Mahesh Prasad.

According to him, this has been made possible by BIG TV’s proposition, which saw that Southern viewers got their regional bouquet of channels along with popular channels all bundled with a competitive price offering and superior TV viewing experience.

Another plus point for BIG TV has been that it is the only one to score high on an all-inclusive channel bouquet, for a cross section of populace from different regions, while other DTH operators focused on stiff packaging in South,.

Among the Southern States, Karnataka with Bangalore topped the list by crossing 150,000-mark customer’s base on 1 January, 2009. This was achieved with a strong DTH sales network of over 3500 retailers across Karnataka.

Prasad added, "Besides, BIG TV DTH offers superior product proposition & service quality based on the world’s latest MPEG4 Technology platform which offers fully Digital Picture and Sound. Our superior content across the 200-channel bouquet helps us service multiple needs of all customer segments. Our plans of defining the future of TV viewing in India are on desired course."