Mumbai: BigAdda.com has appointed Mandar Natekar as national head – sales. Earlier, Natekar was the regional head, West & North for HBO at Turner International. He was with Turner International for five years.

Natekar has an overall work experience of nine years in the media industry with 8 years in Television. Before joining Turner International, Natekar was in Adsales with SET Max where he was a part of the launch team for Max with the responsibility of positioning Max to advertisers as a viable media option. Natekar has also worked with Times of India in Adsales for special features.

BigAdda.com COO Shivanandan Pare said, "We are extremely delighted to have Natekar join us. His experience would be extremely valuable as we are now expanding our sales team and looking at reaching out to various brands to give them a new media platform."

Natekar’s current role in BigAdda.com will be to set up the sales team and launch experiential and contextual advertising solutions for advertisers to use social networking as an effective medium for brand building.