Bindass backs social cause through TVCs


MUMBAI: Bindass, India’s first local 360 entertainment brand by UTV, is now inviting 30 secs public service TVC’s on any social cause, the last day for submissions being 20 December.

The five best films to be chosen by an expert jury will be aired on the channel.

“Young Indians are interested in having fun but never the less have a sense of responsibility. As a brand that is at the heart of young India, this is a natural step for us because just like our target audience, Bindass believes in making a difference to Young India,” said Bindass senior vice president marketing Sita Laxmi Narayan Swami.