MUMBAI: After Kareena Kapoor and Katrina Kaif, it’s now Bipasha Basu’s turn to endorse a hair removing product. Basu has been roped in to endorse hair removing brand – Vi John Feather Touch.

The brand hopes that the association with Basu will strengthen its saliency and further accentuate its dominance in the market. Basu will soon be seen in a new television commercial for the same.

The ad film was recently shot in Bangkok. Along with the television commercial, Basu will also appear in the brand’s promotions across various media, including outdoor and press.