MUMBAI: This Friday’s release like Daddy Cool, Kissan, Toss and Quickgun Murugun have not done any good to boost up the box office collections. Out of all these films, Fox Star Studios’ Quick Gun Murugun, which released across 400 screens in English, Hindi and Tamil, has opened better than all the other movies this weekend.
Quick Gun Murugun has done a net business of approximately Rs 23 million (Rs 2.3 crore) on a total of 187 prints. The movie saw a growth of 75 per cent on Saturday and an additional 25 per cent on Sunday across all centers with the weekend evening shows going houseful in major multiplexes in Mumbai and Delhi as per Fox Star Studios. Additionally, Fox is also planning to release the film in Telugu in Andhra Pradesh on 17 September.
While Quick Gun Murugun has taken an average opening, Fox Star Studios India CEO Vijay Singh is optimistic nonetheless. He says, "I am happy that the movie has gained critical acclaim and is also connecting with audiences. For a concept film, our performance is in tune with our strategy. We hope that the movie will build on word of mouth over the coming weeks with no big releases slated for next three weeks."
Speaking to Businessofcinema.com, Fame India AVP programming, distribution and corporate sales Aditya Shroff says, "All the films that have recently released have done very average business while Kaminey and Life Partner are still doing more business than all these films. Among the recent lot only Ouickgun Murugun has done average while the rest have fared very badly."
Fun Cinema COO Vishal Kapur adds, "Quickgun Murugun has done about 20 – 25 per cent business while the rest have been as bad as 10 – 15 per cent. Kaminey and Life Partner have been drawing audiences even in the fourth week and have have seen occupancy levels of approximately 40 per cent each."
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