MUMBAI: Digital distributors of movies, television shows and music videos – BODVOD Networks – has launched its ‘Summer of Love’ promotion, which will bring Bollywood romances to the on-demand platforms across North America.

The centerpiece for ‘Summer of Love’ is Aishwarya and Abhishek Bachchan starrer Umrao Jaan. The campaign runs until October and the films will be available anytime on the Time Warner, Cox and Rogers cable systems throughout the United States and Canada.

Some of the other titles include: Jaan-E-Mann starring Salman Khan, Akshay Kumar and Preity Zinta and Mixed Doubles starring Konkona Sen Sharma, Rajat Kapoor and Koel Puri.

“With this ‘Summer of Love’ campaign, we continue to meet the demands of our consumers by providing the newest titles,” said BODVOD Networks general manager Vin Bhat.

BODVOD has relationships with South Asian content providers such as Yash Raj Films, Adlabs, UTV Motion Pictures, T-Series and Sony Music amongst others.