MUMBAI: Bookmyshow.com has inked an alliance with Bharti Airtel to offer subscribers across India direct access to bookmyshow.com on mobile phones.

This will be made possible through the use of user-friendly mobile applications, their wapsite as well as the convenience of the tele-booking facility.

Bookmyshow CEO and co-founder Ashish Hemrajani said, "We are indeed happy to extend our service to Airtel customers for an effortless ticketing experience. We hope this alliance would help Airtel customers discover an easy and convenient way to book tickets, which is what Bookmyshow is about."

While Bookmyshow offers Airtel customers online ticketing services for all their entertainment needs covering movies, concerts, events, plays and sport events, the services are also very convenient and easy to use. Bookmyshow is enabling the ticketing platform to Airtel and for the first time in India Airtel customers can book tickets on the Airtel WAP site live.airtelworld.com popularly known as AirTel Live on all GPRS enabled handsets. Airtel customers can also call 5432191 that would be directed to the Bookmyshow call center for tele-booking and home delivery, for any cinema/Play theatre/concert venue covering any show time.