MUMBAI: Cellular service provider BPL Mobile will be rolling out its Mobile TV service this month. With this, BPL Mobile becomes one of the first few GSM operators to introduce Mobile TV in 2-2.5 G environment.

“Our regular consumer research and feedback shows that there is a growing demand for ‘news-on-the-move’ as well as ‘entertainment-on-the-move’. In the fast and dynamic lifestyle of the Mumbaikars, Mobile TV from BPL Mobile is all set to plug this vital need-gap in their lives. Mobile TV is an unique way of bringing a TV-like experience onto the mobile phones, with which a user can watch streaming video straight from a television channel on real time basis, with a delay of just a few seconds”, said BPL Mobile CEO S. Subramaniam.

BPL Mobile’s Mobile TV service will provide ‘Real Time’ streaming from channels like NDTV India, NDTV 24×7, NDTV Profit, Aaj Tak, Headlines Today, Tez, CNBC TV18, CNBC Awaaz, CNN-IBN, IBN 7. Apart from this, content from other television channels will also be available as downloadable ‘Video On Demand’ clips, in the form of news, Bollywood music, devotional music and others.

BPL Mobile is partnering with ZTE, which is China’s largest listed telecommunications manufacturer and wireless solutions provider on the technology to make Mobile TV possible on a GSM platform. Tie-ups have been struck with more than 50 top content providers like Onyx, Indiatimes, T-Series and others to provide latest videos under various categories.

BPL Mobile TV ‘Real Time’ streaming will have a flat rate of Rs 5 per minute.

Subramaniam added, “We believe in transparency and hence any BPL Mobile customer using the Mobile TV service will pay only Rs 5 if he/she has used for a minute and will not have to pay anything additional for the data traffic. Work is also on, to make available for the BPL mobile customers more Real Time channels, looped contents and content meant especially for the kids.”

BPL Mobile’s Mobile TV service will be available across a wide range of handsets.