Mumbai: Star India and Bulldog Entertainment announced the launch of a full-fledged merchandise program that brings alive the experience of Kya Aap Paanchvi Pass Se Tez Hain?
 
The unique portfolio of products comprises a variety to allow a cross section of viewers to enjoy the experience beyond television. 
 
The products available include:
 
1. A range of quiz books – The overall publishing program comprises 21 titles and are being launched with four leading publishers covering Math, Science, History, Geography and General Studies providing questions and answers, targeting consumers of all ages, in two languages – English and Hindi. The publishing partners are Popular Prakashan, Prakash Books, Sterling Publishers and Depot (the book chain of Pantaloon retail). These titles will be available across all organized retail outlets like Crossword, Landmark, Oxford, Depot and leading bookstores across the country.
 
2. Two formats of the game have been developed and have been launched – There is a unique card game with Parksons retailing at Rs 149. and gaming and non-gaming on mobile phones with India Games.
 
Gifts and novelties around the show with a themed Question Mark range of products—key chains, pencil boxes, pencil toppers and other show mementos created by Buddyz.
 
Says Bulldog Entertainment director Ramit Bharti Mittal, "We are excited that the merchandise program reflects the values of the show and provides a fun filled, informative and educative family experience. There’s something for everyone irrespective of his or her age group. Bulldog Entertainment will also be involved in the licensing and merchandising of products on other television formats which we are bringing to India too."