Mumbai: CASBAA has added three Indian market leaders as members of the association.

The new CASBAA Corporate members are telecoms-to-media services specialist Bharti Airtel, news content provider NDTV and Star TV India.

“We are confident that CASBAA, leading the evolution of ecosystems and technologies that enable cable, satellite and broadcast industry, will impact positively on some critical structural changes to help digitize India rapidly," said Bharti Airtel director & CEO – DTH Ajai Puri.

"Certainly, the additional memberships bring extraordinary new value to CASBAA’s contribution to the Indian pay-TV market. With our extended footprint the Association looks forward to joining hands with its Indian members and partners," said CASBAA chairman Marcel Fenez.

CASBAA executive director, India Anjan Mitra said, “As part of our communications strategy we have been telling the ‘India Story’ to the international broadcasting and investment communities, the new partnerships with Bharti Airtel, NDTV and Star TV India will benefit all parties.”