MUMBAI: CavinKare has appointed two new brand ambassadors namely television star Ronit Roy and South actor Prakash Raj to endorse its brand Indica Herbal Hair colour.

While Roy will be the brand’s face in the non-South markets, Raj will endorse the brand in the south. The new campaign went on air from 12 June.

CavinKare vice president marketing Vineet Trakroo said, "Indica Herbal Hair colour is one of our innovative brands well known for its natural looking black hair. We plan to grow this business exponentially and have signed two strong brand ambassadors who have star power amongst the consumers of powder hair dyes. Based on our research it was found that both these celebrities have a strong appeal with our consumers along with credibility & relevance to the category."