MUMBAI: Centuryply has inked an associative marketing alliance with Dharma Production and Red Chillies for My Name Is Khan.

The movie stars Shah Rukh Khan and Kajol in the lead roles. The film is about Rizvan Khan, who suffers from Asperger’s.

The brand will be releasing a co-branded television commercial with the tag line Sab Sahe, Mast Rahe as a part of this alliance.

Centuryply vice president marketing Abhra Banerjee said, "The undying spirit of Mr. Khan in this movie is what appeals the most and has a strong resemblance with our brand Centuryply. The brand Centuryply demonstrates the statement, Never Say Die, in its mannerism and this is the spirit that the team lives by. This is the second time that we are associating with SRK and hope to keep this association in future as well."

The film is slated to release on 12 February.