MUMBAI: Cinemax is offering couple passes to a Mumbai suburban discotheque to patrons frequenting the multiplex.

Patrons do not have to incur additional cost to win the passes, says a company release. Patrons watching films at cinemax on Monday, Tuesday or Wednesday stand to win if their seat numbers are flashed on the screen. 

Says Cinemax general manager, marketing and sales, Devang Sampat, “Cinemax is no longer just about showcasing movies. We have always believed in developing creative and innovative ideas to keep out patrons entertained. Max Night is one such initiative taken by us to ensure that our patrons have a blast as they dance to grooving music.”

The multiplex chain has also recently launched the Cinemax Power Card for the convenience of patrons.