Cinemax, Sify tie up for ticket bookings

MUMBAI: The Cinemax chain of multiplexes has tied up with Sify India for simplified movie ticket bookings.

According to a release, film tickets can be booked through any of the 325 Sify iWay outlets in Mumbai or Nashik and purchased through cash transactions. The two companies plan to expand the service to other cities in the country shortly, as well.

Says iWay Operations head T Shrikanth, “The online e-commerce business is growing at a very brisk pace and we at Sify are very happy to fuel this growth. This association adds a lot of value for both the establishments as customers will now have anytime anywhere availability of Cinemax tickets in Mumbai and Nashik in the first phase.”

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