MUMBAI: The Egypt Tourism Authority has appointed Indian actor Celina Jaitley as its new brand ambassador.

The Egyptian Tourism Office has started an advertisement campaign in the Indian market with Indian travel agents and media, and $ 500,000 has been set aside to encourage traffic between India and Egypt in the next six months.

Says Egyptian Tourism Authority chairman Amerl El Ezaby, “The appointment of Celina Jaitley as our brand ambassador to represent Egypt in India is a major step in taking the brand forward and in promoting our social-cultural aspects. We believe that her vivacious personality complements the vibrant and mystic beauty of Egypt and her beauty truly represents the spirit of our campaign tagline – nothing compares.”

Jaitley added, “It is a great honour to be associated with Egypt, the land that has been witness to some of the world’s most glorious times and history. I thank Egypt Tourism for choosing me to represent the Land of The Pharaohs, as their brand ambassador for India.”