MUMBAI: Citizen watches has taken its association with brand ambassador Kareena Kapoor a step ahead with the launch of a special Kareena collection of diamond and fashion eco-drive watches.

The company that opened its 37th showroom in the country recently, has also announced its retail expansion plan in India. Cricketer Rahul Dravid is also the brand ambassador of the brand in India, along with Kareena.

Says Citizen Watches managing director Hideaki Nakazaki, “Rahul Dravid and Kareena Kapoor as the brand ambassadors embody the spirit of confidence, leadership and independent nature. Rahul and Kareena epitomise a unique spirit that Citizen Eco-Drive watches also reflect.”

Kapoor added, “Citizen Eco-Drive is a recognized international brand with looks, style and is great on features. The elimination of battery replacement also makes the Eco-Drive friendlier to the ecology as well as to its users.”

The Citizen Eco-Drive watches are available in the price band of Rs 3,990 to Rs 39,380. The Kareena Collection – Fashion falls in the price range Rs 4,690 to Rs 13,500 whereas the Kareena Collection – Diamonds, is an exclusive collection, adorned with authentic Diamonds. These watches fall in the price range of Rs 7,290 to Rs 24,680.