Mumbai: Taare Zameen Par child artist Darsheel Safary has been appointed as the brand ambassador of Horlicks. Safary will endorse the brand for one year and will be an integral part of the campaigns of the brand during this period.
 
Horlicks’ first TVC featuring Safary is already on air and is part of Horlicks cold consumption campaign.
 
GlaxoSmithKline consumer healthcare GM Sumeet Saluja said, "Darsheel is the perfect brand ambassador for Horlicks. Darsheel stands tall, strong and sharp in all aspects of his childhood. Over and above, he is very popular with kids. This combination makes him the best fit for Horlicks. Darsheel’s involvement is our way of connecting better with kids."
 
The new ad has been done by JWT. "The objective behind this advertisement is to encapsulate the colorful and youthful nature of childhood in general. And Darsheel, being a face to today’s child, has brilliantly depicted the story we wanted to communicate. His natural acting talent allowed the commercial to become a story in itself rather than just being a loud announcement," said JWT vice president Debarpita Banerjee.