MUMBAI: Swiss watchmaker Tissot has roped in Om Shanti Om star Deepika Padukone as its first Indian brand ambassador, and also as the ‘Face of Tissot’ worldwide.

Tissot South Asia, president, Francois Theibaud said, “We are delighted to welcome Deepika Padukone into the Tissot family. This underlines the importance that Tissot places on this dynamic market.”

“We found Deepika as a person with typical traditional values. And to be famous at such a young age does not come by chance. She has that fighting spirit, with the ability to accept failure and still wanting to win. She justifies Tissot’score values of performance, precision and setting new records,” he added.

Padukone commented, “I was drawn to Tissot through my admiration of the company’s 154 years of watch-making history and its international reach as the traditional Swiss watch brand with the highest volume.”

Tissot entered the Indian market in 2000 and is targeting the young audience.

Padukone is also associated with brands like Levi’s Strauss Signature and Kingfisher Airlines.

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