MUMBAI: Deepika Padukone has been signed on as the brand ambassador for Luxor Writing Instruments’ brand ‘Pilot’.

"Deepika comes across as a go getter who has made it on her own, is confident of her choices and works hard to achieve what she desires from life. She rightly represents the youth who is passionate and seek excellence in their endeavors,” said Executive Director, Luxor Group, Pooja Jain.
 
Signed for two years, Deepika would be seen in an aggressive multi-media campaign.