MUMBAI: Zee Entertainment Enterprises Limited (ZEEL)’s second Hindi general entertainment channel (GEC) – Zee Next will hit airwaves with five new shows from 17 December, 2007.

Zee Next business head and ZEEL network operating officer Punit Goenka said, “We are very happy to announce the launch of ZEEL’s second Hindi GEC channel, Zee Next. With the evolution of TV viewing audiences, this channel offers an aura of refreshing and blooming entertainment and aims to bridge the gap between generations. Retaining the traditional heritage and philosophy of the Zee Network, our new offering will keep pace with the changing times and appeal to the sensibilities of the entire Indian family.”

Draped in a very Indo-contemporary purple hue, the brand promises to give a ‘next’ treatment to the traditional stories Zee has until now dealt with. The channel will showcase a wide array of genres from thrillers to comedy, reality, fiction and action amongst others.