Deepika Padukone is most searched celeb on Yahoo! India


MUMBAI: Bollywood actress Deepika Padukone emerged a clear winner on Yahoo India most popular searches, which is a part of its 2008 Year-ender Special.

"Extreme proliferation of information and paucity of time is fuelling the human desire to get the right answers faster than ever before, prompting them to look for newer search experiences. People are showing a strong preference for a search experience, which integrates relevant text, images, and video content information from across the web onto a single search results page. These search trends provide greater insight on consumer search behavior, which in turn helps in making the right information available to people more quickly and easily," said Yahoo VP and head of audience – Emerging Markets Gopal Krishna.

Mobile users continued their online activities even when they were on-the-go. The top searches on Yahoo! oneSearch, the company’s award-winning mobile search product, was ‘Cricket’ followed by ‘Katrina Kaif’ and ‘Asin’, the lead actress of popular Bollywood film Ghajini.

"Users are increasingly searching for information on a mobile device. Yahoo! oneSearch is designed for the needs of a mobile user, intuitively returning results grouped around the user’s query intent. For instance, when users search for cricket, Yahoo! oneSearch returns the latest scores, schedules, team profiles, roster, news, images and links to the cricket teams’ websites," said Yahoo! India Senior Director Vishal Maheshwari.