MUMBAI: PDM India COO Devraj Sanyal has been upped as the company’s CEO. Sanyal joined PDM in January 2004.

In his capacity as COO, Sanyal ran looked after all business verticals. As CEO, Sanyal will now run all PDM India businesses with a special focus on integrating the various group businesses such as mainstream advertising, content, talent, PR and out-of-home.

Sanyal said, “I am honored to lead India’s premier experiential marketing company with an amazing team who has stood by me through thick and thin in these few past years. I’ve had the privilege of working with some of the best clients that one could wish for – both locally and globally. I look forward to taking PDM to the next level in the coming years and establishing it not just as India’s best but a global name in the field of experiential marketing.”

“Devraj has the experience and has had the exposure in the field of experiential marketing and we are confident that PDM will grow even further under his able leadership.” said Percept Holdings joint managing director Shailendra Singh.