MUMBAI: Direct-to-Home service provider DishTV has entered into an agreement with Sony Pictures Television International to air the latest Sony blockbusters on its value added service, Movie on Demand. Subscribers will now be able to order Sony’s Hollywood blockbusters directly on their television throughout the day.

Subscribers of the service will have access to a slate of box-office hit titles from Sony Pictures including Spider-Man 3, Wind Chill, Black Book, Resident Evil: Extinction, Surf’s Up, Are We Done Yet?, The Proposition amongst others.

Speaking on this tie-up, DishTV CEO Arun Kumar Kapoor said, “We are the only DTH provider in the country to offer Hollywood blockbusters through our value added service – Movie on Demand. Our association with Sony Pictures Television International further strengthens our offering to our valued subscribers and our appeal amongst our target audiences.”

“We are extremely pleased to partner with DishTV to bring Sony Pictures’ blockbusters through Movie on Demand to Indian consumers for the first time.  At Sony Pictures Television International, we pride ourselves in supporting all platforms and look forward to a fruitful relationship with DishTV,” said Sony Pictures Television International senior vice president, distribution, Asia Ross Pollack.

“DTH services are booming in India and one of the distinguishing features for such services will be the ability to offer both Hollywood and local movies via nVOD or pay-per-view. We are delighted to be able to bring Sony Pictures’ top-notch movies to dishtv’s ever-growing subscriber base,” said Sony Pictures Television International director of licensing, India Leena Dutta.