MUMBAI: Dishtv has launched  the Personal Live TV on Move that brings 70 satellite TV channels at each seat of the vehicle. The channels are viewable independent of each other and have a personal audio.

Dishtv COO Salil Kapoor said, “We have made some critical technological enhancements in both the mobile STB and the mobile dish antenna to bring live personal TV for the first time on the Indian roads. This service will also be extended in buses, yachts, ships and railways. Earlier, Dishtv was providing a single TV system in vehicles where with one mobile dish antenna only one TV channel could be watched at a time.”

"We realized the need for Personal Live TV after taking feedback from our mobile Dishtv customers and channel partners. When a family travels in the same vehicle, each member has a different need, just like in homes. Someone wishes to watch news while someone else a movie; in such an environment personal TV for each passenger becomes very useful. Personal Live TV enables a person to view and enjoy watching the channels of their choice; it’s like having multiple TVs in a house for various family members,” added Kapoor.

Personal Live Television is akin to the technology on the Kingfisher airlines where each seat has about 8 live channels from Dishtv. However, the costs of the on-road system are at a small fraction when compared with the costs of in-flight entertainment systems which run into a few million dollars.  For a 4-seat system in a SUV, the costs would be around Rs 2.45 lakhs, including installation and video screens plus the annual subscription of Rs.10 thousand.