Dishtv launches Tru High Definition service


MUMBAI: Dishtv has launched the High Definition (HD) Service – Dish Tru HD on its platform.


The Dish Tru HD creates an audio visual sensory experience that is far richer, deeper and more panoramic than standard definition viewing.


Dishtv managing director Jawahar Goel said, "The next level of digital entertainment revolution in HD, is all set to be unleashed. As the pioneer and undisputed leader in the Indian DTH industry, we are committed to delighting our customers and offering innovations to enrich their TV viewing experience. Dish Tru HD marks a significant leap forward, enhancing our offerings, expanding our product portfolio and providing our viewers an opportunity to enjoy the highest digital quality available. Moreover, Our partnership with leaders in GEC and cinema content – Zee, and with the leaders in sports programming – ESPN Star Sports, significantly enhances our content portfolio, to deliver best in class content to our subscribers and provide them their favorite channels in a superior viewing experience."


ESPN Software India managing director RC Venkateish said, "ESPN Star Sports has always set benchmarks in the way top flight sports is produced and consumed in Asia by its fans. In line with that, the soccer fans in the country will be able to enjoy FIFA World Cup 2010 telecast in high definition on Dish TV. The HD telecast will immensely enrich the experience of soccer fans as they get ready for the most eagerly anticipated sporting event this year. The ESPN Star Sports bouquet has been on the Dish TV platform ever since its launch in 2004. The growth over these years has been very impressive and we believe that this partnership will only go from strength to strength in the future."


Zee Entertainment Enterprises MD & CEO Punit Goenka added, "The Indian consumer is today aware and exposed to the best broadcast technological advancements. As pioneers in the media and entertainment space, our endeavor has always been to complement entertaining programming with the latest technology. We are delighted that the consumers of Dish TV will now get to see our flagship channels Zee TV & Zee Cinema on the HD Platform that will offer great viewing experience for the Indian television audience."


At the commencement of its HD service, Dishtv has an exclusive tie-up with Zee Entertainment Enterprises to offer Zee TV and Zee Cinema on its HD platform.


In another first, Dishtv will offer football aficionados the FIFA World Cup 2010 on High Definition, which offers viewers a near-stadium experience with 1080i resolution. The channels with Dish Tru HD offering includes Zee TV HD, Zee Cinema HD, Discovery HD, National Geographic HD and FIFA World Cup broadcasted by ESPN on HD.