MUMBAI: Disney’s home entertainment business has launched the Disney movie rewards program in India. Enthusiasts can now become a member of this rewards program by registering on the www.disneymovierewards.in website. Beginning with the launch of The Princess and the Frog on Blu-ray, DVD and VCD, Disney fans can start accumulating their reward points in their account.

The rewards program is completely free and offers many perks to its members throughout the year. Members can exchange reward points earned by simply purchasing Disney Home Entertainment Blu-ray, DVDs and VCDs titles for merchandise such as movie DVDs, Disney plushes, Disney books, Hannah Montana guitar bag and much more.  As consumers collect more and more points the reward values also keep increasing.

Starting with the launch of The Princess and the Frog, every pack will contain a magic code that can be redeemed for attractive rewards. Fans need to collect the magic codes on Disney Blu-ray, DVDs and VCDs and then enter the magic codes online to earn points. Once enough points have been collected for the desired reward, consumers can redeem them at www.disneymovierewards.in.

Every member will earn 200 points for a Blu-ray purchase, 150 points for a combo packs, 100 points for a DVD and 50 points for an English DVD.